EG Group and ExxonMobil agree to convert Texaco and Firezone stations in the Benelux to ESSO branded stations
BREDA, THE NETHERLANDS — EG Group and ExxonMobil in the Benelux announce that EG Group will convert several hundred stations in the Benelux to the ESSO brand in 2018. The first station is currently under conversion in Rotterdam on Adriaan Volkerlaan 8.
- Strategic conversion to a leading global brand with quality fuels and world-class refineries
- Conversion will offer an outstanding customer experience with ESSO as a leading Brand with an extensive network in the Benelux
- Operation strengthens the strategic European partnership between EG Group and ExxonMobil
Currently EG Group has a network of more than 650 Texaco and Firezone stations in the Benelux. EG Group expects to start with the conversion during the first quarter 2018 with the vast majority completed before the end of the year.
Mohsin Issa, Co-CEO EG Group: “With the ESSO brand we add a very strong brand to our offering in the Benelux. We will be able to bring the SynergyTM fuels and Mobil-branded lubricants to our customers in The Netherlands, Belgium and Luxemburg. We will benefit from the strong innovation and marketing support from ExxonMobil as they will continue to focus on developing and marketing the ESSO brand in the Benelux. In combination with our efforts on the convenience and food-to-go side, we are working hard to bring the best brands and experiences to our customers”
Hugo Detré, ExxonMobil Retail Fuels Sales Director, Europe / Africa: “This extension of our partnership with EG Group will allow ExxonMobil to strengthen its position as one of the leading fuel networks in the automotive Retail market in the Benelux. The combination of EG Group’s high standards in operating service stations and their strong backcourt offer, together with our powerful ESSO brand, our high performing SynergyTM fuels, and our marketing expertise will allow both companies to deliver an outstanding experience to our Retail customers in the Benelux”
Jan Michielsen, CEO ExxonMobil Benelux: “This agreement demonstrates our long-term commitment to the fuels market in the Benelux where we are also investing over 2 billion Euros in our world-class Antwerp and Rotterdam refineries to produce cleaner fuels and high-quality basestocks for automotive lubricants.”
EG Group and ExxonMobil have a close partnership. The two companies have already successfully established a branded wholesaler model for part of the portfolio in the UK and France and recently signed a similar agreement in Italy and Germany. The conversion to ESSO branded stations in the Benelux strengthens the strategic partnership with ExxonMobil on Retail as well as on other EG related assets. This conversion will make EG Group ExxonMobil’s largest Retail Fuels customer. This strong partnership will also give EG Group more opportunities to grow in the future as the true leading independent forecourt retailer of Europe. The GO fuel card offered by EG Group will automatically be accepted at the converted ESSO stations, while these stations will also accept the ESSO card.